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Former President Donald J. Trump is launching a new social media platform called TRUTH Social. It’s scheduled to debut November 2021 with a full launch in early 2022. Just The News reports:

After years of enduring antagonistic and sometimes inaccurate media treatment of himself and his supporters, Donald J. Trump has decided to build his own media empire, complete with a subscription TV network and social media platform that promises to eschew censorship and embrace traditional American values.

The 45th president announced Wednesday night the formation of the publicly traded Trump Media & Technology Group, whose first public asset promises to be a new social platform called TRUTH Social.

“I created TRUTH Social and TMTG to stand up to the tyranny of Big Tech,” Trump said in a statement announcing the network. “We live in a world where the Taliban has a huge presence on Twitter, yet your favorite American President has been silenced. This is unacceptable. I am excited to send out my first TRUTH on TRUTH Social very soon.”

Trump further stated that he intends to disrupt Big Tech: “Trump Media & Technology Group’s mission is to create a rival to the liberal media consortium and fight back against the ‘Big Tech’ companies of Silicon Valley, which have used their unilateral power to silence opposing voices in America.”